A New Way to Shop for Homes in a Virtual World

In a year when we’re learning to do so much remotely, homebuying is no exception. From going to work to attending school, grocery shopping, and even seeing our doctors online, digital practices have changed the way we live.
This year, rather than delaying their home purchases, buyers – alongside their real estate agents – turned to the Internet to do more than just a typical home search. In some cases, we saw buyers buy homes without even stepping foot inside. Jessica Lautz, Vice President of Demographics and Behavioral Insights at the National Association of Realtors (NAR), says:
“People really didn’t buy houses sight-unseen, traditionally. It’s still not a huge number, but it has gone up, and we have definitely seen that trend accelerate.”
According to NAR, throughout the coronavirus pandemic, one in every 20 homebuyers purchased a house sight-unseen. WOW!

How We Will Pave the Way

Today, we are using digital practices to help homebuyers and sellers walk through many steps in the process virtually. While following the regulations set forth by the CDC and all local guidelines, this year, we had to find a way to quickly empower buyers and sellers. Through virtual tours, 3D floor plans, high-quality photos, videos, online open houses, and more we saw activity remain steady.
Yahoo Finance notes:
“Buyers viewed five homes online and four homes in-person during the pandemic, compared to nine homes in-person in 2019, according to NAR. This was the first year NAR asked buyers to specify the number of homes toured virtually.”
In true 2020 fashion, virtual practices helped buyers safely narrow down their top choices, so they didn’t have to unnecessarily walk into more homes than they needed to see throughout the process.
At a time when health and safety are top priorities, current technology is making it possible for you all, buyers and sellers, to move their real estate plans forward at their own comfort levels, even through a worldwide pandemic. For many, this means buyers no longer have to physically tour every home they want to see, and sellers don’t need to open their doors over and over again throughout the process. Safety can come first, and trusted real estate professionals are here to help.
If you’re looking for a skilled agent in the Cambridge, Massachusetts region, the Kendall Green Luce Team can help you find the perfect property at the right price. We can help you explore sought-after neighborhoods like Belmont and Arlington thanks to our extensive history working in Cambridge luxury real estate to make the homebuying process as smooth as possible.

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Kendall has represented fine properties in Cambridge and the surrounding areas. Kendall grew up in Cambridge and brings invaluable community insights to her extensive real estate experience.
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